What is “Time to First Byte” & Why is it Important

Time to First Byte (TTFB) is a measurement used as to indicate a website’s responsiveness. It measures the amount of time between creating a connection to the server and downloading the contents of a web page. The metric is the sum of “Redirect Duration” + “Connection Duration” + “Backend Duration” and it a key indicators of web performance.

READ MORE

What is “Bounce Rate” and Why is it Important?

Bounce Rate is a single-page session on your site. It is calculated when someone visits a single page on your website and does not engage with anything — not links, navigation, contact forms, nor call-to-actions — before leaving. This performance metric may indicate that a page’s content is irrelevant, confusing, or not directly of interest to your site visitors. 

READ MORE